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A STUDY ON BRAND MANAGEMENT

AUTHORS:
Amandeep Kumar
Asst. Prof. Neha Verma
Mentor
Dr. Raj Kumar
Affiliation

Amandeep Kumar,


Under the Guidance of Asst. Prof. Neha Verma,


School of Business, Galgotias University


Greater Noida Uttar Pradesh , India

DOI: 10.55041/IJSREM51359
CC BY 4.0 License:
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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Abstract
This study has been undertaken to investigate the determinants of stock returns in Karachi Stock Exchange (KSE) using two assets pricing models the classical Capital Asset Pricing Model and Arbitrage Pricing Theory model. To test the CAPM market return is used and macroeconomic variables are used to test the APT. The macroeconomic variables include inflation, oil prices, interest rate and exchange rate. For the very purpose monthly time series data has been arranged from Jan 2010 to Dec 2014. The analytical framework contains.
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PUBLICATION DETAILS
Review Type:
Double-Blind Peer Review
License:
CC BY-NC 4.0
Volume/Issue:
Volume 01, Issue 01
Review Rounds:
2
Article Type:
Research Article
Publication Date:
Feb 03 2026
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Kumar, A. & Verma, A. P. N. (2026). A STUDY ON BRAND MANAGEMENT. My Academic Journal, 01(01), 1-13. https://doi.org/https://doi.org/10.55041/IJSREM51359

Kumar, Amandeep, and Asst. Verma. "A STUDY ON BRAND MANAGEMENT." My Academic Journal, vol. 01, no. 01, 2026, pp. 1-13. doi:https://doi.org/10.55041/IJSREM51359.

Kumar, Amandeep, and Asst. Verma. "A STUDY ON BRAND MANAGEMENT." My Academic Journal 01, no. 01 (2026): 1-13. https://doi.org/https://doi.org/10.55041/IJSREM51359.

References
0 references cited

[1] Ali, A. 2001.Macroeconomic variables as common pervasive risk factors and the empirical content of the Arbitrage Pricing Theory. Journal of Empirical finance, 5(3): 221–240.


[2] Basu, S. 1997. The Investment Performance of Common Stocks in Relation to their Price to Earnings Ratio: A Test of the Efficient Markets Hypothesis. Journal of Finance, 33(3): 663-682.


[3] Bhatti, U. and Hanif. M. 2010. Validity of Capital Assets Pricing Model.Evidence from KSE-Pakistan.European Journal of Economics, Finance and Administrative Science, 3 (20).

Ethics and Compliance
✓ All ethical standards met
This article has undergone plagiarism screening and double-blind peer review. Editorial policies have been followed. Authors retain copyright under CC BY-NC 4.0 license. The research complies with ethical standards and institutional guidelines.
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